Hi! My name is Shoji Ushiyama.
I'm a product designer based in Toronto. I grew up in Hong Kong, and I'm of mixed Chinese-Japanese heritage.
If you were curious, it's written as 牛山将司. That's the Japanese way, anyway—it's a little different in Chinese, but digital typography still doesn't support the nuances of these East Asian languages very well, and I'm not about to make you download 50 megabytes' worth of fonts just for the one character that changes.
The best feeling in the world?
When my work helps others succeed.
I approach life as a constant exercise in empathy, and I'm driven to try to help others do the best work they can. I believe being a designer is a natural extension of those things.
Christopher Miller
Principal UX Designer
I had to ask Shoji a designer-to-designer question when we first met: "How have you managed to navigate client relationships so smoothly for 10 years?" His answer was brilliantly simple—he listens, keeps an open mind, and helps clients achieve their goals—all while excavating and surfacing the root cause or spark of opportunity from the microscopic level.
That's Shoji—he has this beautiful way of understanding problems at their core, creating this perfect dance between teamwork and innovation. Teams just get better when he's around: that's the magic of human-centered design, and Shoji is its champion.
Working with Shoji, I've witnessed his ability to master complex challenges and transform uncertainty into structured solutions. His analytical depth and rigorous evaluation of ideas distinguish him as a balanced UX & Product Designer. His efficiency under pressure is remarkable, consistently delivering sophisticated work within strict deadlines.
Shoji balances conviction with collaboration. While steadfast in well-reasoned decisions, he engages meaningfully in design discussions, often catalyzing innovative solutions, and doing so dynamically with the team. He actively pursues challenges that expand his capabilities, combining analytical thinking with adaptability.
These qualities make him an essential asset for organizations aiming to advance product design innovation. Any organization seeking a transformative talent would be fortunate to have Shoji on its team.
Marvin Olukayode Hassan
Design Manager & Coach
Looking for someone who can think through systemic challenges and lead the charge toward finding solutions that go beyond the obvious to solve real underlying issues? Shoji is the right designer.
Shoji approaches work with skill, precision, and structure while being humble and considerate enough to listen to teammates and deeply involve partners. With Shoji on your team, you'll get a creative who understands that understanding comes before creation and has the ability to deliver results
Mariana Mejía
Product Designer
Shoji was always a standout in any design discussion. He speaks with knowledge and is able to lead projects to reliably amazing solutions.
He was an incredible team-mate to work with on our Microsoft Teams re-design, making thoughtful and carefully crafted UIs deeply grounded in his proficiency in UXR. I could always count on him to have a great brainstorming session and to deliver a great presentation together. It was a privilege working with him and anyone would be beyond lucky to have him on board!
Even if the work ends here,
the exploration and thinking doesn't.
A decade of creative experience has taught me that the best ideas come from the most unexpected places, and I'm keen on pushing my boundaries further and discovering new things.
I'm an avid photographer, providing freelance, leadership, and consultation services.
I'm also the Founding Photography Lead for Anthrocon, which happens every summer in Pittsburgh. I direct and empower a team of 10 talented event photographers, and I'm grateful for being able to work with such skilled individuals.
For my fellow photo nerds: I shoot a Sony a7R V & Tamron 35-150mm f2-2.8.
I play video games...
Here are some favourites I've played, both past and present!
I like games with good strategy, tactics, and puzzle elements, but I'm also someone who loves a great shooter and story too.
...and I mod 'em, too!
I 3D model and texture my own assets. I've also experimented with scripting, especially writing custom shaders (HLSL) too.
I make mods that add more rocket parts to Kerbal Space Program, a game about building and flying space rockets in a realistic physics simulation. I think I have a showcase about one of my projects here, actually...
I'm also a hobby digital painter and musician, using art as a means to contemplate my own identity.
I enjoy exploring my East Asian cultural heritage and science fiction interests through art, and there was also that time I remixed a friend's hip-hop track into an epic Chinese orchestra piece.